Marketing is that act of business that is associated with the buying and selling of a product or a brand.
The course is offered in different fields at different universities. Fashion marketing encompasses the decisions that goes into which retail items make it to the racks and how to market the product in the retail world.
Professionals in the field analyse fashion trends help stock the product and coordinate the sales. One of the biggest responsibilities these individuals is ensuring that designer items sell.
There is an elaborate blend of skills, textiles and knowledge that go into ensuring the success of these individuals. The course is fashion marketing ranges from associate to a doctoral degree.
A degree of such calibre can see individuals filling an array of positions in the industry from operation manager, manufacturer representative and even retail owner.
The degree equips individuals with skills in economics, sales and retail management and fashion planning and budgeting.