Marketing is defined as the process of lecturing consumers why they should choose your product or service over your competitors. If you are not doing that you are not marketing. It’s really that simple! The key is finding the right marketing method and defining the right marketing message to use to educate and influence your consumers.Companies make the mistake of thinking that marketing is just “one” thing, but marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide.It’s all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business.

Marketing is often confused with advertising and sales, but it is important to know the key differences. These articles will give you a better understanding of marketing, advertising, and sales roles:On the first day in many Marketing 101 courses, professors often define "marketing" as "all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer." This includes creating the product or service concept, identifying who is likely to purchase it, promoting it and moving it through the proper selling channels. Marketing is identified using what are called the 4 P's or mix of marketing: Product, Price, Promotion and Place. Starting with products, companies have many procedures they must undertake to ensure their products are ready for selling. The first stage is called the "ideation stage", where the idea for the product is conceived.

Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among potential buyers. If the interest level is high, marketers may then sell products on a limited basis to track sales. If product sales are high, products are rolled out on a national level. Before products go to the market, companies must decide what styles, sizes, flavors and scents they should sell and the packaging designs they should use. Consumers have much input in these decisions. Price is also tested through focus groups and surveys. Companies must know the optimal price to sell their products to achieve maximum return. One way to determine price is to set it at a level comparable to competitors; that is if the company can recover all product associated expenses and still make a profit. If the company is introducing a new product that has never existed, they have to determine how much the consumer is willing to pay for it. Customers will pay so much for products.

Promotion pertains to brochures, ads, and information that companies use to generate interest in their products. For more complex concepts, like spas or computers, companies may promote their wares at trade shows. Promotions usually have two purposes: generate leads for sales reps or initiate actual purchases.Place in marketing nomenclature is actually the distribution. This is how and where products are sold. Consumer product companies, for example, sell to wholesalers who, in turn, sell to retailers. In the industrial market, the buying process is longer and involves more decision makers. Some companies also sell products or services on a local level, whilst others sell nationally and even internationally. All distribution decisions are part of the overall marketing process.

• Offers a broad interdisciplinary curriculum

• Summer vacation short-term internship program, combine academic communication with culture experience activities

• Recognized as a world-class research and teaching institution

• 9 national key primary disciplines, and 50 national & provincial (ministerial) key labs

• As one of the key universities in China, it enjoys the Chinese Government Scholarship for the International students.

  
  

High School Certificate

HSK 3

1) Application Form for International Students at Lanzhou University (you can download it f from http://oice.neepu. edu.cn/index.php/wrapper/download.html)

2) A notarized certificate of your highest degree is required. Languages except for Chinese and English are required to be notarized into Chinese or English translation.

3) Study and research plan in China written in Chinese or English.

4) 2 recommendation letters. For master candidates and doctoral candidates, the recommendation letters should be made by associate professors or professors.

5) Copy of Physical Examination Record for Foreigner is required. Please take the original one with you when come to China.

6) 1 copy of the photo page of your passport.

7) 1 copy of certificate of HSK examination.

§ Question: What is the cost of applying through ACASC?

Answer: ACASC charges a service fee of 50$ for using its online application portal. Applying through ACASC into Chinese universities attracts a service fee of $50.

· Question: Can I apply to the university directly?

Answer: Yes. ACASC gives the applicants, the chance to directly apply to their desired universities through our online application portal. We have synchronized our system to create a simple platform that connects universities and colleges in China to international students all around the world.

· Question: How can I track my application status?

Answer: To track the application status, please log in your ACASC personal account. Whenever there’s an update, you will be informed on your application status through ACASC system within a day as soon as we receive university’s notification. You will simultaneously receive ACASC auto-email about the application status. To directly inquire about your application status, feel free to send us an email to admission@acasc.cn and our team will keep you updated.

· Question: How to deal with a pending application?

Answer: When an application is pending a decision it means that your school has received it and no admissions decision has been made yet. The admissions office may have reviewed your application package or may not have.

The main cause of a pending application is usually incomplete application documents. As a result you will be requested by the school’s admission office to re-check and modify all submitted application documents or perhaps even add extra documents and then re-submit them.

To avoid further delays, carefully read the university’s comments, modify your application form on ACASC, and re-upload the required application documents. You can contact ACASC on admission@acasc.cn for any help with regards to your pending application

· How long does it take to process my application?

Processing time varies for different applications. For example to process a degree program application requires more time than a Chinese language application. Confirmation for Chinese language application by the admission office usually takes 2 to 4 weeks. However, time for degree programs application differs. For example fall semester application processing is after March, and it takes a period of 1 to 2 months. This also depends on your qualification and the number of applicants.