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E-mail : apply@acasc.cn
First established in 1924, the Private Qingdao University (now known as Ocean University of China) was the first modern institution of higher learning established by Chinese people in Shandong Province. The university adheres to the idea of imparting prof
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Brief Introduction
This program was composed in cooperation with German Universities, especially University of Applied Sciences Rosenheim. It has been running very successfully since September 1997.Since 2006 our overseas partner is the University of Applied Sciences Dortmund/Germany. We have enrolled and trained more than 500 international students since then.
In each term we offer 7 courses for international students who are interested in Chinese Business. (Course description is attached herewith). Each program starts with the opening of our academic term at Ocean University of China. In either spring term (starting in March) or autumn term (starting in September), the students will study fifteen weeks with us. Among the fifteen weeks, there is a two-week break during International Labor Day or National Day (around Oct. 1st) to allow students to tour around in China.
Main Course
The courses offered are as follows:
China and World Economy
Business Management in China
Investment in China
Marketing Management in China
Chinese Culture
Basic Chinese
Taiji
Case studies
Guest Lecturers
We also arrange guest lecturers from famous companies, banks and other institutes to enlarge our students' view on the situation in the fields of Chinese economy and culture. Every week, there will be an excursion to local companies such as Haier, Hisense, Attorney's Office and other relevant places to show the students how the real business is done here in China.
Many foreign companies, such as Qingdao Degussa Chemical Co. Ltd.,
Lucent Technologies Qingdao, and Maersk Container Industrial Qingdao
Ltd. are also on our list of excursions. Students trained in our program
will get a certificate after completing the courses. Now many of our
students graduated are working in the multi-national companies such as
Siemens and Lucent. The reason why our students are highly demanded is
that they are trained by experienced experts or professors in the field
of business.
Following please find the description of the courses we offer and points for attention while applying for Chinese Business Program:
China and the World Economy
Week | Topic | Week | Topic |
1 | China in the world Economy: Geographical Perspective | 7 | China and Korea: Cases of Industrial Transfer |
2 | China in the world Economy: Historical Perspective | 8 | China and India: Comparision of Economic Strategies |
3 | China and European Economy: TBT Issues | 9 | China Energy Strategy: In-house Resolution or Out-sourcing |
4 | China and Russia Economy: Froms Brothers to Partners | 10 | China Regional Development: Experiences and Lessons |
5 | China and United States Economic Relations: Interdependent | 11 | Discussion: China and International Economy Issues |
6 | China and Japan: Shadow of Flying Geese Model | 12 | Summary |
Business Management in China
Week | Topic | Week | Topic |
1 | Economic Reform and Investment Incentives-an Overview | 7 | Taxation Issues |
2 | FDI in china and overview of the rules affecting foreign investors | 8 | Foreign Exchange and RMB's revaluation |
3 | Potential Fields of Investment for FLEs | 9 | The Financial System and Emerging Securities Markets |
4 | Management of Joint Ventures | 10 | FIE human resource management |
5 | Mergers and Acquisitions | 11 | Technology Transfer and Intellectual Property Right Protection |
6 | Import & Export Custom Duties and Export Refund | 12 | Summary and Review |
Investment in China
Week | Topic | Week | Topic |
1 | Introduction | 7 | Fields of Investment - Telecom Industry |
2 | Forms of Investment an Characteristics | 8 | Fields of Investment - Financial Sector |
3 | Investment Environment - Eastern China | 9 | FDI's Import and Export |
4 | Investment Environment - Central and Western China | 10 | Start Your Own Small Business - Procedures and Preparation: Business Planning |
5 | Investment Environment - the Yangze and Pearl River Delta | 11 | Financial Issues in Small Firms |
6 | Fields of Investment - Automobile Industry | 12 | Summary |
Marketing Management in China
Section | Topic | Section | Topic |
1 | Assessing Marketing's Critical Role in Organizational Performance Building Customer Satisfaction Through Quality, Service and Value | 7 | Designing Market Strategies for Market Leaders Designing and Managing Global Marketing Strategies |
2 | Winning Markets Through Market-Oriented Strategic Planning Managing Marketing Information and Measuring Market Demand | 8 | Managing Product Lines, Brands and Packaging Managing Service Business and Product SupportBusiness |
3 | Scanning the Marketing Environment Analyzing Customer Market and Buying Behavior | 9 | Designing Pricing Strategies and Programs in China Selecting and Managing Marketing Channels |
4 | Analyzing Business Markets and Business Purchasing Behavior Analyzing Industries and Competitors | 10 | Managing Retailing, Whole Selling and Market Logistics Designing and Managing Integrated Marketing Communications |
5 | Identifying Market Segments and Selecting Target Markets Differentiating and Positioning the Market Offering | 11 | Managing Advertising, Sales Promotion and Public Relations Managing the Sales Force |
6 | Developing New Products Managing Life-Cycle Strategies | 12 | Managing Direct and Online Marketing Organizing, Implementing, Evaluating and Controlling Marketing |
Text Book: Marketing Management - An Asian Perspective |
Chinese Culture
Week | Topic | Week | Topic |
1 | Introduction: Dos and Don'ts | 7 | Great Thinkers and Philosophers |
2 | Chinese Cuisine | 8 | Chinese Education |
3 | Chinese Languages | 9 | Chinese Religion |
4 | New China and Influencing Figures | 10 | Chinese Literature and Art |
5 | Chinese Customs | 11 | Chinese Festivals |
6 | Chinese Dynasties and Historical Events | 12 | Chinese Medicine and Massage, Qigong |
Basic Chinese
Lecture | Topic | Lecture | Topic |
1 | The Sounds of Chinese Some Essential Phrases | 7 | Actions Traveling |
2 | Introductions Other People | 8 | New Friends and Old Friends Asking for it |
3 | Requests Locations | 9 | Festivals Chinese Life |
4 | Directions Time | 10 | The High Life Happy Endings |
5 | Describing Things Likes and Dislikes | 11 | Writing |
6 | Map & Dictionary What's It Like | 12 | Outline of Grammar for Review |
Textbook: Chinese Language Learning For Foreigners (1) |
Tai chi
Week | Contents | Week | Contents |
1 | Brief Introduction to Wu Shu | 7 | Reviewing: Forms 1-5 Studying: Forms 16-18 |
2 | 24 Styles Simplified TAIJI Beginning Form and Forms 1-3 | 8 | Reviewing: Forms 1-18 Studying: Forms 19-21 |
3 | Reviewing: Forms 1-3 Studying: Forms 4-6 | 9 | Reviewing: Forms 1-21 Studying: Forms 22-24 |
4 | Reviewing: Forms 1-6 Studying: Forms 7-9 | 10 | Reviewing: Forms 1-3 Studying: Forms 4-6 |
5 | Reviewing: Forms 1-9 Studying: Forms 10-12 | 11 | Reviewing: Whole Routine |
6 | Reviewing: Forms 1-12 Studying: Forms 13-15 | ||
Textbooks: 1. Contest Routines of TAI JI. 2. Chinese WU SHU Essentials |
Case Studies
A. Description | C. Prerequisites |
This coure seeks to provide a capability for applying theory of China economics, investment, marketing and business | Knowledge of China and World economics,investment marketing and business management |
B.Teaching Method | D.Materials |
Case analysis and discussion | Readings in China and the world economies, investment, Marketing and business management in China |
List of Excursions
No. | Place | Connector | No. | Place | Connector |
1 | MOFTEC | Ms. Wang Hefa | 6 | Qingdao Brewery No.1 | Mr. Dong Fang |
2 | Maersk Container Industry | Mr. Wang Ruiting | 7 | Sophia International Hotel | Ms. Li Xia |
3 | Bank of China, Qingdao | Ms. Zhuang Yuanyuan | 8 | High-tech Park | Ms. Zhan Jian |
4 | Degussa | Ms. Gao | 9 | Coca Cola Botting, Qingdao | Ms. Zang |
5 | Haier Ltd. Company | 10 | Qingdao Port |
Tentative Time Table
Course | Hour/Week | Tuesday | Wednesday | Thursday | Friday |
Basic Chinese | 6 | 10:10-12:00 | 8:00-9:50 | 10:10-12:00 | |
Business Management in China | 2 | 10:10-12:00 | |||
Chinese Culture | 2 | 10:10-12:00 | |||
China and the World Economy | 2 | ||||
Marketing Mangement in China | 2 | 8:00-9:50 | |||
Investment in China | 2 | 8:00-9:50 | |||
Case Studies | 2 | ||||
Taiji | 2 | 8:00-9:50 | |||
Guest Lectures | Flexible | ||||
Excursions | 2 | 14:00- | |||
Remark: The timetable for guest lectures and excursions will be flexible according to the lectures and the companies' arrangements. |
Class Time and Opening
The lessons of CBP start on the first Tuesday in March and September every year. And the opening ceremony usually starts at 6:00 pm on the previous Sunday evening.