Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".
Commercial ads often seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.[
Henan University of Technology (HAUT), approved by the State Ministry of Education and Henan Provincial Government in May 2004, was established on the basis of the amalgamation of Zhengzhou Institute of Technology and Zhengzhou Polytechnic Institute. Both Zhengzhou Institute of Technology and Zhnegzhou Polytechnic Institute were founded in 1956. Zhengzhou Institute of Technology, initially named Zhengzhou Grain College, was the first college of the State Grain Ministry and one of the earliest engineering colleges in Henan Province. Zhengzhou Polytechnic Institute was one of the first key institutes awarded the National Model Advanced Engineering Institute.
HAUT covers an area of 218 hectares. The new campus, covering 185 hectares, is located in the Zhengzhou Hi-tech Development Zone. The school is well equipped with advanced facilities. The school has accomplished the University Resources Project (URP). The internationally-advanced digital campus system of the new campus has integrated the digital management system, CA system, network teaching system, VOD and video-meeting system, “one card access”system, etc, which provide efficient information service for education, research and management.
HAUT has a faculty with academic prestige and educational experience. There are 1401 full time teachers, among which there are 1 academician of the Chinese Academy of Engineering, 2 specially-appointed professors of Henan government. 10 supervisors for Ph.D.students.
The applicant should be a graduate of senior high school and should hold an HSK certificate of level 6 or above.
1. Certificate of HSK
Certificate of HSK (Chinese Proficiency Test)
2. Photocopy of valid passport
With name, passport number & expiration date, and photo included
3. Passport photo
A recent passport-sized photo of the applicant
4. High school academic transcript
5. High school graduate certificate
Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
Question: What is the cost of applying through ACASC?
Answer: ACASC charges a service fee of 50$ for using its online application portal. Applying through ACASC into Chinese universities attracts a service fee of $50.
Question: Can I apply to the university directly?
Answer: Yes. ACASC gives the applicants, the chance to directly apply to their desired universities through our online application portal. We have synchronized our system to create a simple platform that connects universities and colleges in China to international students all around the world.
Question: How can I track my application status?
Answer: To track the application status, please log in your ACASC personal account. Whenever there’s an update, you will be informed on your application status through ACASC system within a day as soon as we receive university’s notification. You will simultaneously receive ACASC auto-email about the application status. To directly inquire about your application status, feel free to send us an email to admission@acasc.cn and our team will keep you updated.
Question: How to deal with a pending application?
Answer: When an application is pending a decision it means that your school has received it and no admissions decision has been made yet. The admissions office may have reviewed your application package or may not have. The main cause of a pending application is usually incomplete application documents. As a result you will be requested by the school’s admission office to re-check and modify all submitted application documents or perhaps even add extra documents and then re-submit them.
To avoid further delays, carefully read the university’s comments, modify your application form on ACASC, and re-upload the required application documents. You can contact ACASC on admission@acasc.cn for any help with regards to your pending application.
Question: How long does it take to process my application?
Answer: Processing time varies for different applications. For example to process a degree program application requires more time than a Chinese language application. Confirmation for Chinese language application by the admission office usually takes 2 to 4 weeks. However, time for degree programs application differs. For example fall semester application processing is after March, and it takes a period of 1 to 2 months. This also depends on your qualification and the number of applicants.
