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E-mail : apply@acasc.cn
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1. Click “Apply Now” button at the top of the page.
2. Fill in online application form.
3. Upload required documents.
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Teaching Objective
This major will cultivate advanced and specialized marketing talents who have a solid theory foundation in Economics and Management, master the major knowledge, methods and skills of marketing and have the basic ability to analyze, plan and manage the practical problems appearing in the field of marketing. They will serve for electric enterprises or other enterprises after graduation and have capability in marketing managing, market investigating and developing, marketing scheming, and business negotiating, etc.
Courses Structure
Year 1
Major Compulsory Courses:
Linear Algebra
Fundamentals of Information Technology
Advanced Mathematics B (1)
Advanced Mathematics B (2)
Introduction to Power Generation Technology
Principle of Management
Database Application
Major Optional Courses
Management Software Application
Year 2
Major Compulsory Courses:
Probability and Mathematical Statistics B
Financial Management
Introduction to Electric Power Market
Macroeconomics
Introduction to Accounting
Marketing
Marketing Research
Statistics
Microeconomics
Power Load Forecast
Major Optional Courses
Human Resources Management
Psychology of Management
Thermal Power Engineering B
Year 3
Major Compulsory Courses:
Management Information System
Management Operational Research
Econometrics
Professional English Reading of Marketing
Electric Power Pricing
Consumer Behavior
Customers Relationship Management
Logistics Management
Economic Negotiation
Electric Enterprise Marketing
Service Marketing
Practices of Market Information Analysis
Marketing Engineering
Internet Marketing
Industry Product Sales
Major Optional Courses
International Trade and International Finance
Financial Accounting Report Analysis
Contract Law
Industry Economics
Principles and Practice of Public Relations
E-Business
Energy Economics
Electric Apparatus
Year 4
Major Compulsory Courses:
Marketing Risk Management
International Marketing
Graduation Thesis
Major Optional Courses
Marketing Decision Analogy
Advertising