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Tel : +8615850513534
E-mail : apply@acasc.cn
- Application Deadline:2017/08/15
- Tuition:￥13500.00
- Application Fee:￥800.00
- Service Fee:￥350.00
Applying through ACASC generally takes a few minutes to complete. It takes 5 steps to complete the application.
1. Click “Apply Now” button at the top of the page.
2. Fill in online application form.
3. Upload required documents.
4. Pay the application fee and the ACASC service fee
5. Click “Submit” button.
Important notice: In order to apply, you need to create an account with ACASC.
Duration of this program:
Timetable for 2017 Autumn session (subject to change):
September 8, 2017, 9:30am for registration and orientation
September 11-November 24, 2017 for study, from Nov 27 to Dec 1, 2017 for exam
Course Description
1. Marketing Strategy（5 Credits）Lecturer: Zhu Dong
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the marketing theories. This course enables the student to make marketing strategy decision in an professional way. This subject introduces the basic elements of the marketing management process used by modern companies. It
incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer and business buyer behavior, and segment markets. It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion.
2. Finance （5 Credits）Lecturer: Li Han
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the financial issues.
Understand the role of a CFO in a company
Understand the concepts of Risk and Rates of Return and Financial Markets
Understand the process of assets management
Solve the problems in Financing, Investing and Operating activities by the financial tools.
Understand the firm’s financing mix.
Understand the Cost of Capital and Financial Structure and Dividend Policy Practice the financial statements analysis
3. Communication Skill （5 Credits）
Lecturer: Zhuang Enping
The course is designed to help students understand the main cultural issues that must be taken into account when doing business in a multicultural setting. To this end, the course provides students with a basic understanding of the invisible cultural differences in values and norms, communication patterns, way of thinking, negotiation strategies and management styles. Besides this, this course prepares students to be ready for cultural differences or cultural conflicts they will encounter when working with people from different cultures in their future so that students will learn how to communicate with people from different countries, how to adapt to different cultural environments, how to do business in a new culture, how to avoid, diagnose and resolve cultural conflicts in the workplace. Therefore the major objective of this course is to develop students’ intercultural communication competence, which is a required skill for all professionals in the 21st century.
This is a case and interaction - oriented course with examples and cases primarily from the instructor’s hands-on experience as an intercultural researcher, trainer and consultant for global companies, like Media Market failure in China, Best Buy failure in China, Geely-Volvo acquisition, Shanghai Auto acquisition of Korea Ssangyong motors, Lenovo- IBMPC acquisition, TCL acquisition failure, Daimler Chrysler acquisition, etc.
4. Asian economic （5 Credits）
Lecturer: Wang Shifen
The objectives of the course are to enable each student to get the basic framework of some Asian countries and area’s economics. The simple history, the politic system, the economic environment, and the basic economic systems of 10main Asia countries and area, such as Japan, South Korea, HK, Singapore, Thailand, India, Taiwan, Mainland of P. R. China, Malaysia, Indonesia are introduced. Some basic economic data are compared among those countries and area. In the Asian economic course, the student will understand the different Asia countries or areas are experiencing different economic increasing models. Different views and points are encouraged in the class discussion.
5. E-Commerce （5 Credits）
Lecturer: Du Juan
Through the study, students can understand the principles, development process an characteristics of E-commerce, and the new competition brought by E-commerce. The 21st century will be an era of e-commerce development. How to face e-commerce manners and learn adapting demand of numerical information economy, participating in the international competition of the e-commerce era are the requirements of this course. Its concrete contents include: the development of e-commerce, the social environment and technology environment of e-commerce, the move manners of e-commerce, e-commerce marketing, the applications, the law system, the standards, the practice and the examples of e-commerce.
6. Tourism Management-Principles and practices of tourism in China （5 Credits）
Lecturer: Guo Songhong
This course provides an introduction to the study of tourism, where tourism is examined from the perspectives of a phenomenon, an industry and as a field of study or research. As a phenomenon, the major factors that contribute to its development, growth and decline both in the world and in China are analyzed. As an industry, the course looks at the various sectors (tour operators, hotels, tourist attractions, transportation companies) that comprise the tourism system and how they interact with each other. As a field of research, major tourism theories are introduced. Basic definition sand concepts relating to tourism’s political, environmental, economic and cultural impacts are also discussed. The course will spend much time to discuss cases in China in order to make international students have better understanding about tourism practices in China from the above three perspectives.
7. Event Management （5 Credits）
Lecturer: Weng Qian
The purpose of this course is to enable the students to acquire a general knowledge about the "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events with a special focus on case studies of the events in P.R. China in recently years.
8. Chinese Business & Enterprises （5 Credits） Lecturer: Zhu Dong
This course introduces Chinese business background, business model and business operation to students so that they could have a basic overview and understanding of Chinese business and enterprises. Topics mainly focus on Chinese business background, Chinese-enterprise history, Chinese enterprise business model, the introduction of Chinese well-known enterprise-case study, how to start a business in China etc.
9. Chinese Culture （5 Credits） Lecturer: Yang Yifei
This course is intended to provide an overview of business in contemporary China, addressing topics in economic reform in China, joint venture and wholly owned foreign investment law and practices, an overview of Shanghai as a financial banking, and manufacturing and commercial center, international trade, and economic law in China. In addition, this course will examine Chinese history, contemporary society, and the role of philosophy, religion, and education in Chinese life in order to put business in China in a cultural and historical perspective. This overview introduction to Chinese culture, history and society provides vital background information to put the current dynamic socioeconomic change and rapid business development in modern China in context.
10. Chinese Language: Beginning level （5 Credits）
This course is designed to improve the students’ abilities in listening, speaking, reading, writing and translating according to the students’ Chinese levels. For the beginning level, it acquaints students with basic phonetics, minimum vocabulary for everyday conversation, and elementary knowledge of Chinese grammar. The students also practice Chinese character writing. The course stresses listening and speaking practice while providing an overall grounding in elementary Chinese including reading and writing. It aims at laying a preliminary foundation for the learner to make further studies of Chinese language. For the advanced level, it enables students with comprehensive Chinese language listening, speaking, reading and translating abilities.
International Settlement (5 Credits) Lecturer: Yang Ling
The course is an introduction to basic knowledge and operating procedure. It is designed for students who are interested in international foreign business. The course is a microeconomic subject, combining theories with practices, which help students study international payments and settlements, principles of draft, documentary collections, letter of credit, international Guarantee and factoring; international Non-Trade settlement, settlement risks, control forfeiting and factoring. Students could master the usage in international payments and settlements as well as the international rules and regulations regarding international trade finance payments. .
This course has been listed in “Model Courses for International Students” by Shanghai Municipal Education Commission in 2015.
