Chinese Business Program in English

Chinese Business Program in English Non-Degree

Feel Free to Ask Questions!

Tel : +8615850513534

E-mail : apply@acasc.cn

  • Application Deadline:2017/07/01
  • Tuition:¥13500.00
  • Application Fee:¥800.00
  • Service Fee:¥350.00
School Information

First established in 1924, the Private Qingdao University (now known as Ocean University of China) was the first modern institution of higher learning established by Chinese people in Shandong Province. The university adheres to the idea of imparting prof

Find more information on the university website
How To Apply

Applying through ACASC generally takes a few minutes to complete. It takes 5 steps to complete the application.

1. Click “Apply Now” button at the top of the page.

2. Fill in online application form.

3. Upload required documents.

4. Pay the application fee and the ACASC service fee

5. Click “Submit” button.

Important notice: In order to apply, you need to create an account with ACASC.

Brief Introduction

This program was composed in cooperation with German Universities, especially University of Applied Sciences Rosenheim. It has been running very successfully since September 1997.Since 2006 our overseas partner is the University of Applied Sciences Dortmund/Germany. We have enrolled and trained more than 500 international students since then.

In each term we offer 7 courses for international students who are interested in Chinese Business. (Course description is attached herewith). Each program starts with the opening of our academic term at Ocean University of China. In either spring term (starting in March) or autumn term (starting in September), the students will study fifteen weeks with us. Among the fifteen weeks, there is a two-week break during International Labor Day or National Day (around Oct. 1st) to allow students to tour around in China.

Main Course

The courses offered are as follows:

China and World Economy
Business Management in China
Investment in China
Marketing Management in China
Chinese Culture
Basic Chinese
Taiji
Case studies

Guest Lecturers

We also arrange guest lecturers from famous companies, banks and other institutes to enlarge our students' view on the situation in the fields of Chinese economy and culture. Every week, there will be an excursion to local companies such as Haier, Hisense, Attorney's Office and other relevant places to show the students how the real business is done here in China.

Many foreign companies, such as Qingdao Degussa Chemical Co. Ltd., Lucent Technologies Qingdao, and Maersk Container Industrial Qingdao Ltd. are also on our list of excursions. Students trained in our program will get a certificate after completing the courses. Now many of our students graduated are working in the multi-national companies such as Siemens and Lucent. The reason why our students are highly demanded is that they are trained by experienced experts or professors in the field of business.

Following please find the description of the courses we offer and points for attention while applying for Chinese Business Program:

China and the World Economy

Week

Topic

Week

Topic

1

China in the world Economy: Geographical Perspective

7

China and Korea: Cases of Industrial Transfer

2

China in the world Economy: Historical Perspective

8

China and India: Comparision of Economic Strategies

3

China and European Economy: TBT Issues

9

China Energy Strategy: In-house Resolution or Out-sourcing

4

China and Russia Economy: Froms Brothers to Partners

10

China Regional Development: Experiences and Lessons

5

China and United States Economic Relations: Interdependent

11

Discussion: China and International Economy Issues

6

China and Japan: Shadow of Flying Geese Model

12

Summary

Business Management in China

Week

Topic

Week

Topic

1

Economic Reform and Investment Incentives-an Overview

7

Taxation Issues

2

FDI in china and overview of the rules affecting foreign investors

8

Foreign Exchange and RMB's revaluation

3

Potential Fields of Investment for FLEs

9

The Financial System and Emerging Securities Markets

4

Management of Joint Ventures

10

FIE human resource management

5

Mergers and Acquisitions

11

Technology Transfer and Intellectual Property Right Protection

6

Import & Export Custom Duties and Export Refund

12

Summary and Review

Investment in China

Week

Topic

Week

Topic

1

Introduction

7

Fields of Investment - Telecom Industry

2

Forms of Investment an Characteristics

8

Fields of Investment - Financial Sector

3

Investment Environment - Eastern China

9

FDI's Import and Export

4

Investment Environment - Central and Western China

10

Start Your Own Small Business - Procedures and Preparation: Business Planning

5

Investment Environment - the Yangze and Pearl River Delta

11

Financial Issues in Small Firms

6

Fields of Investment - Automobile Industry

12

Summary

Marketing Management in China

Section

Topic

Section

Topic

1

Assessing Marketing's Critical Role in Organizational Performance Building Customer Satisfaction Through Quality, Service and Value

7

Designing Market Strategies for Market Leaders Designing and Managing Global Marketing Strategies

2

Winning Markets Through Market-Oriented Strategic Planning Managing Marketing Information and Measuring Market Demand

8

Managing Product Lines, Brands and Packaging Managing Service Business and Product SupportBusiness

3

Scanning the Marketing Environment Analyzing Customer Market and Buying Behavior

9

Designing Pricing Strategies and Programs in China Selecting and Managing Marketing Channels

4

Analyzing Business Markets and Business Purchasing Behavior Analyzing Industries and Competitors

10

Managing Retailing, Whole Selling and Market Logistics Designing and Managing Integrated Marketing Communications

5

Identifying Market Segments and Selecting Target Markets Differentiating and Positioning the Market Offering

11

Managing Advertising, Sales Promotion and Public Relations Managing the Sales Force

6

Developing New Products Managing Life-Cycle Strategies

12

Managing Direct and Online Marketing Organizing, Implementing, Evaluating and Controlling Marketing

Text Book: Marketing Management - An Asian Perspective

Chinese Culture

Week

Topic

Week

Topic

1

Introduction: Dos and Don'ts

7

Great Thinkers and Philosophers

2

Chinese Cuisine

8

Chinese Education

3

Chinese Languages

9

Chinese Religion

4

New China and Influencing Figures

10

Chinese Literature and Art

5

Chinese Customs

11

Chinese Festivals

6

Chinese Dynasties and Historical Events

12

Chinese Medicine and Massage, Qigong

Basic Chinese

Lecture

Topic

Lecture

Topic

1

The Sounds of Chinese Some Essential Phrases

7

Actions Traveling

2

Introductions Other People

8

New Friends and Old Friends Asking for it

3

Requests Locations

9

Festivals Chinese Life

4

Directions Time

10

The High Life Happy Endings

5

Describing Things Likes and Dislikes

11

Writing

6

Map & Dictionary What's It Like

12

Outline of Grammar for Review

Textbook: Chinese Language Learning For Foreigners (1)

Tai chi

Week

Contents

Week

Contents

1

Brief Introduction to Wu Shu

7

Reviewing: Forms 1-5 Studying: Forms 16-18

2

24 Styles Simplified TAIJI Beginning Form and Forms 1-3

8

Reviewing: Forms 1-18 Studying: Forms 19-21

3

Reviewing: Forms 1-3 Studying: Forms 4-6

9

Reviewing: Forms 1-21 Studying: Forms 22-24

4

Reviewing: Forms 1-6 Studying: Forms 7-9

10

Reviewing: Forms 1-3 Studying: Forms 4-6

5

Reviewing: Forms 1-9 Studying: Forms 10-12

11

Reviewing: Whole Routine

6

Reviewing: Forms 1-12 Studying: Forms 13-15



Textbooks: 1. Contest Routines of TAI JI. 2. Chinese WU SHU Essentials

Case Studies

A. Description

C. Prerequisites

This coure seeks to provide a capability for applying theory of China economics, investment, marketing and business

Knowledge of China and World economics,investment marketing and business management

B.Teaching Method

D.Materials

Case analysis and discussion

Readings in China and the world economies, investment, Marketing and business management in China

List of Excursions

No.

Place

Connector

No.

Place

Connector

1

MOFTEC

Ms. Wang Hefa

6

Qingdao Brewery No.1

Mr. Dong Fang

2

Maersk Container Industry

Mr. Wang Ruiting

7

Sophia International Hotel

Ms. Li Xia

3

Bank of China, Qingdao

Ms. Zhuang Yuanyuan

8

High-tech Park

Ms. Zhan Jian

4

Degussa

Ms. Gao

9

Coca Cola Botting, Qingdao

Ms. Zang

5

Haier Ltd. Company


10

Qingdao Port


Tentative Time Table

Course

Hour/Week

Tuesday

Wednesday

Thursday

Friday

Basic Chinese

6

10:10-12:00


8:00-9:50

10:10-12:00

Business Management in China

2


10:10-12:00



Chinese Culture

2



10:10-12:00


China and the World Economy

2





Marketing Mangement in China

2

8:00-9:50




Investment in China

2




8:00-9:50

Case Studies

2





Taiji

2


8:00-9:50



Guest Lectures

Flexible





Excursions

2

14:00-




Remark: The timetable for guest lectures and excursions will be flexible according to the lectures and the companies' arrangements.

Class Time and Opening

The lessons of CBP start on the first Tuesday in March and September every year. And the opening ceremony usually starts at 6:00 pm on the previous Sunday evening.


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